Klout looks to add mobile capability to social tracking

01/30/2012 | Mobile Marketer

Klout is expected to use funding to develop a way to track social-network users' activity on their mobile devices. Social and mobile are both key going forward as consumers increasingly access their networks while on the move, said Virtue CEO Reggie Bradford. "Klout's decision to build a mobile presence is a great example of a company that recognizes this and is devoting resources to it," Bradford said.

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