Leaders should reach out and touch someone

01/30/2012 | SmartBrief/SmartBlog on Leadership

To persuade people to embrace your leadership vision, it's important to appeal to them on an implicit, instinctive level as well as an explicit, rational level, writes Eileen N. Sinett. It takes a human connection to win commitment, even from people who essentially agree with what you're saying. "People want to follow you and your ideas," she writes. "They trust you because you have touched them with your unique and genuine self."

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