Let marketing automation and creativity work the weekends

01/30/2012 | HubSpot.com

Using marketing automation software to target customers off-hours can be a cost-effective use of downtime, writes Melissa Miller. More than two-thirds of adults say they check their work e-mail during non-work hours, so reaching out with a creative campaign at unusual times can help snag someone's attention, she writes. "Holidays and weekends are the perfect time to lighten things up, have a little fun, and show off the part of your brand's personality that makes it relatable to your audience," she writes.

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