Mobile sites offer fewer features than conventional sites

01/30/2012 | eMarketer

Most retailers' mobile sites fail to offer a consumer experience that is as rich or useful as the retailers' conventional Web presence, according to a study by L2 Think Tank. About half as many mobile sites as conventional sites offer tools such as order tracking and user ratings, and two-thirds of mobile retail sites offer basic functionality such as an e-commerce service or a store locator.

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