Wendy's CEO details course-correction plans

01/30/2012 | Investor's Business Daily · BurgerBusiness.com

Wendy's strayed from its mission of providing more sophisticated quickservice meals in recent years, and now it's on a mission to "correct self-inflicted wounds," CEO Emil Brolick said at the chain's annual Investor Day event Monday. Restaurant and menu upgrades and a focus on hiring top-tier employees will be aimed at improving all stores and bringing back business that has been lost to fast-casual chains, he said.

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Investor's Business Daily · BurgerBusiness.com

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