The art and science of proper sizing

01/30/2013 | Wall Street Journal, The

The fashion industry hasn't hit on a consistent method of setting sizes, which means the right fit can vary greatly between brands and styles. Some retailers are moving away from the size tag by using online tools for custom fitting, and chains including Ann Taylor, Gap and J.Crew now offer a wider assortment of their styles in tall and petite sizes.

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Wall Street Journal, The

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