The Atlantic adopts new native-ad guidelines

01/30/2013 | Adweek

After drawing criticism for running a sponsored article praising the Church of Scientology, The Atlantic has adopted new guidelines for native advertising. The new rules will see native ads more clearly labeled, and include a two-stage review process. But the company won't be shying away from native units, says Scott Havens, president of the Atlantic. "We’re very bullish," Havens said. “We believe it will be the most important part of our digital advertising.”

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