Fashion guru leverages blog to launch design business

01/30/2013 | Business Insider

Starting a fashion blog in 2010 turned out be a shrewd business move for Shauna Miller. She used her blog, Penny Chic, to help readers learn how to put together fashionable outfits by shopping at stores such as Walmart and Forever 21. The blog led to a gig as a freelance consultant, and Miller eventually started her own clothing line, which will appear in Walmart's online store. "It's surreal to have my own line, but I'm just sitting here at my computer, making it happen the only way I know how," Miller said.

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