Good innovators know that less is more

01/30/2013 | Strategy+Business online (free registration)

The best innovators focus on getting rid of stuff, and developing products and processes that deliver memorable and meaningful results with the least effort possible, writes Matthew E. May. "They adopt a 'less is best' approach to innovation, removing just the right things in just the right way in order to achieve the maximum effect through minimum means," he explains.

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