Honda campaign finds mobile is more productive for sharing

01/30/2013 | Mobile Marketer

Mobile platforms are more productive than desktop for generating shared content online, according to the results of a recent Honda video campaign. Ads appearing on Pandora and Shazam generated the highest rate of sharing, aided by the content itself, a video about an indie rock band. "Honda pushed the envelope in terms of storytelling. It was the kind of content you would generally want to see," said David Segura, CEO of Giant Media.

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