Mobile is at the heart of sport retailer's lab

01/30/2013 | MobileCommerceDaily.com

An "amazing in-store experience" is the goal of a mobile focus at a retail lab from Canadian sporting goods retailer Sport Chek, said Michael Medline, president of FGL Sports. The lab brings a digital approach to products, staff and customer service. "Putting mobile technology in the hands of our staff helps provide a customer experience that is highly customized and interactive ... bringing branded content and product information directly to the customer in store," Medline said.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA