Mobile is at the heart of sport retailer's lab

01/30/2013 |

An "amazing in-store experience" is the goal of a mobile focus at a retail lab from Canadian sporting goods retailer Sport Chek, said Michael Medline, president of FGL Sports. The lab brings a digital approach to products, staff and customer service. "Putting mobile technology in the hands of our staff helps provide a customer experience that is highly customized and interactive ... bringing branded content and product information directly to the customer in store," Medline said.

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