Negotiations end better when food is involved, research suggests

01/30/2013 | Harvard Business Review online

Sharing a meal while negotiating leads to a more profitable outcome, as it enhances trust and stimulates biological responses conducive to collaboration, indicates research by Lakshmi Balachandra of Babson College. "[T]he consumption of glucose enhances complex brain activities, bolstering self-control and regulating prejudice and aggressive behaviors," she writes.

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