Peter Arnell returns with wide credit for GNC campaign

01/30/2013 | Advertising Age (tiered subscription model)

GNC is the latest project for Peter Arnell, the controversial ad-design guru who once worked for such prominent brands as Chrysler and PepsiCo but had been out of circulation lately. GNC's new "Respect Yourself" campaign is largely Arnell's product -- he was responsible for direction, photography, video, print and communications.

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