Report looks at Coke, Pepsi bottling shifts

01/30/2013 | (France)

Both Coca-Cola and PepsiCo are shifting bottling operations to franchises, finds a global beverage outlook report from Rabobank. "These franchises signal a new wave of re-franchising," said analyst Ross Colbert, who said the moves will let the companies "focus their efforts on brand-building and marketing."

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