Sure signs that your e-mails will end up in a spam folder

01/30/2013 |

Are your marketing e-mails being tagged as spam? That could be because you're writing generic subject lines and not allowing replies, which screams robot marketing, writes Hannah Fleishman in this "anatomy" of a bad e-mail. Writing insincere copy, using stock art and ignoring the call to action are signs of trouble ahead, Fleishman adds.

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