Twitter has yet to win over small businesses, survey finds

01/30/2013 | Wall Street Journal, The

A survey of small-business owners shows little love for Twitter, with only 3% saying it had the most potential to help their companies. LinkedIn topped survey by The Wall Street Journal and Vistage International. "On Twitter, you can't engage in a meaningful way," says Freshology founder Todd DeMann, highlighting the difficulty Twitter has had convincing small businesses that a short message format can engage customers. But Twitter's Richard Alfonsi says the company is still in the educational phase with its small-business ad service.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY