Adobe's Super Bowl effort aims at marketers in real time

Adobe is assembling a social media team to target marketers during the Super Bowl, joining the ranks of brands that create "war rooms" to craft real-time content during live events. Adobe's war room will heavily promote a new video ad that tells marketers to pay attention to all screens during the game. "We see our campaign as part of the overall Super Bowl experience," said Ann Lewnes, Adobe's chief marketing officer.

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