Clicks on paid search ads rose in Q4, study shows

01/30/2014 | eMarketer

Clicks on paid search ads rose 12% year-over-year worldwide in the fourth quarter, while ad impressions fell 10%, suggesting paid search is improving in efficiency, according to this article. Cost-per-click rose 6% during that time, with the greatest gain in the Asia-Pacific region, which saw a 35.2% jump in CPC.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY