Clicks on paid search ads rose in Q4, study shows

01/30/2014 | eMarketer

Clicks on paid search ads rose 12% year-over-year worldwide in the fourth quarter, while ad impressions fell 10%, suggesting paid search is improving in efficiency, according to this article. Cost-per-click rose 6% during that time, with the greatest gain in the Asia-Pacific region, which saw a 35.2% jump in CPC.

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