Clicks on paid search ads rose in Q4, study shows

01/30/2014 | eMarketer

Clicks on paid search ads rose 12% year-over-year worldwide in the fourth quarter, while ad impressions fell 10%, suggesting paid search is improving in efficiency, according to this article. Cost-per-click rose 6% during that time, with the greatest gain in the Asia-Pacific region, which saw a 35.2% jump in CPC.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA