Advertisers tune in to women football fans

01/31/2006 | Advertising Age (tiered subscription model)

Marketers are coming to grips with the reality that about half of the 89 million viewers expected to watch Super Bowl XL will be women. Expect fewer gross-out commercials and ads promulgating outdated female stereotypes and more ads targeted toward women, including spots from Dove's "Real Beauty" campaign.

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Advertising Age (tiered subscription model)

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