Valentine's Day campaign for diamond industry

01/31/2006 | Brandweek

JWT, New York, is launching a new national campaign for the Diamond Trading Company set to run during the two weeks before Valentine's Day to target men who plan to purchase right-hand rings for their spouses and significant others. The ads, appearing online and in print, borrow the look of a florid romance novel cover, promising that any man who buys a diamond can be a romantic hero.

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