Buick tunes up gaming contest

01/31/2008 | Adweek

General Motors' Buick, in a bid to establish its brand with 30-something car buyers, has launched a video-game contest in conjunction with its sponsorship of the Buick Invitational golf tournament. The promotion, whose top prize is a Buick Enclave, asks Xbox 360 users to submit video clips showing their performance during key moments of the EA Sports title, "Tiger Woods PGA Tour 08."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director ERP Business Transformation & Strategy
Lands' End
Dodgeville, Wisconsin
Director of E-Commerce Marketing & Merchandising
Sleepy's
Hicksville, New York
Creative Director
Total Wine & More
Potomac, Maryland
Inventory Control Manager
Norm Thompson Outfitters
Hillsboro, Oregon
Vice President, Financial Planning & Analysis
Total Wine & More
Potomac, Maryland