Buick tunes up gaming contest

01/31/2008 | Adweek

General Motors' Buick, in a bid to establish its brand with 30-something car buyers, has launched a video-game contest in conjunction with its sponsorship of the Buick Invitational golf tournament. The promotion, whose top prize is a Buick Enclave, asks Xbox 360 users to submit video clips showing their performance during key moments of the EA Sports title, "Tiger Woods PGA Tour 08."

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