Burt's Bees touts natural ingredients of products

01/31/2008 | Advertising Age (tiered subscription model)

Burt's Bees next week will unveil a series of print ads that highlight the use of natural beeswax in its products versus the use of man-made petrolatum in rival brands' products. The ads, crafted by Pool, New York, are part of Burt's first national ad push since being acquired by Clorox Co.

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