DVR data show Super Bowl is tops for commercial viewing

01/31/2008 | Mediaweek

Some of last year's Super Bowl marketers experienced nearly a one-third bump in viewership for their spots through time-shifted watching, according to an analysis by Starcom of TNS and TiVo data. The report also showed the Super Bowl had the best commercial retention of any TV program, with just 1% of live viewers channel-surfing during breaks.

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