Frito-Lay to serenade Doritos in Super Bowl

01/31/2008 | Wall Street Journal, The

PepsiCo's Frito-Lay unit will unveil the winner of its music contest -- the latest marketing push for its Doritos brand -- in a 60-second music video to air during the Super Bowl. The contest is down to three finalists -- none of whose songs even mentions the Doritos brand. The chosen entry will be selected via online consumer votes and launched as a single by Interscope Geffen A&M Records.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX