Starbucks takes long-term approach in turnaround strategy

01/31/2008 | Advertising Age (tiered subscription model)

Starbucks' testing of $1 cups of coffee is not to compete with McDonald's, says the coffee giant's CEO, Howard Schultz. Replacing hot breakfast sandwiches with a healthier option, closing 100 underperforming stores and discontinuing same-store sales reports are among the company's strategies for a turnaround.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA