Super Bowl XLII to show off the lighter side of advertising

01/31/2008 | NYTimes.com

This year's crop of Super Bowl ads promises to be the sunnier and sweeter than last year's, which favored the dark and sardonic, according to this article. David Lubars, chairman and chief creative officer at BBDO North America, speculated that the new trend may owe to the current tough economic climate. "Maybe people want something lighter and less aggressive," he said.

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