Will February sweeps suffer due to writers strike?

01/31/2008 | USA Today

The absence of fresh episodes from some top scripted series, due to the writers strike, could take the wind out of the February sweeps, according to this article. Despite major event programming, including the Super Bowl and telecasts of the Grammy and Oscar awards, media watchers are expecting the writers strike to take its toll on prime-time ratings, with a notable exception being Fox, whose "American Idol" series remains wildly popular.

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