Coping with threats to a complex supply chain

01/31/2012 | EBN · Wall Street Journal, The

Logistics issues can affect how a customer perceives a company, write Craig Gottlieb and Steve Puricelli of Accenture. "Customers tend to closely correlate the quality of the reverse supply chain with their opinion of the quality of the maker of the product they are returning," they note. Recent natural disasters and other disruptions have emphasized the risks that supply chains face, they argue.

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EBN · Wall Street Journal, The

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