Detergent, surfactant sales will increase this year, say execs

01/31/2012 | Chemical Week (subscription required)

Cleaning industry executives expect detergent sales to increase this year at roughly the same rate as gross domestic product, with developing markets in China, Eastern Europe and India experiencing the most growth. Some report that surfactant sales have been strong so far this year. "There is a sense of confidence that wasn't necessarily there in 2011 ... right now 2012 seems to be very bullish," Croda president Kevin Gallagher said.

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