Don't write off QR codes just yet

01/31/2012 | Ragan.com

QR codes haven't lived up to their hype, but there's plenty of time for marketers to turn things around, writes John Fitzgerald. More people will use smartphones in years to come, spurring consumer recognition of and interest in the codes, Fitzgerald predicts. As adoption increases, scanning tools will become more sophisticated and QR-code content will become more engaging, he argues.

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