How to balance marketing and SEO

01/31/2012 | Entrepreneur online

Marketing efforts and creating a website that's easy to find via a search engine are not easy tasks -- and oftentimes the two priorities compete against each other, AJ Kumar writes. Prioritizing these two goals requires a deep understanding of your business model and branding needs. Try using social media to support both goals and look for ways to target generic keywords while you develop your brand's image.

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