How to split your time between brand-building and SEO

01/31/2012 | Entrepreneur online

Think about your goals for your company when deciding whether to focus your efforts on search engine optimization or building your brand's reputation, writes A.J. Kumar of Single Grain. "Are you simply looking to make a few dollars selling products online? If so, there's no reason to build traffic for brand keywords." Many businesses can benefit from spending some time on each approach, he notes.

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