Make the company website the hub of cross-channel marketing

01/31/2012 | MarketingProfs

A cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person. Having all online communications reel prospects back to the consolidated resources on the company website is a good way integrate cross-channel efforts, making it easier to distinguish between how various tactics are working. Business-to-business companies benefit from having deep content pools that keep customers engaged during long sales cycles.

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