Puma's bloggers create a splash in Abu Dhabi

01/31/2012 | Adweek

Puma dove headfirst into Tumblr, Twitter and Instagram with a campaign featuring 10 bloggers using the platforms to cover the brand's sponsored boat in the Volvo Ocean Race in Abu Dhabi. The campaign was highly successful, with bloggers garnering tens of millions of unique impressions, Puma's digital marketing chief said.

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