Salons can use science to educate customers

01/31/2012 | Skin Inc. magazine

Salon and spa owners can win more clients by using real science to educate them, experts say. "Clients are more likely to listen and purchase products based on your information regarding peptides, lipids, hyaluronic acid and other ingredients," says Gregory Coltren of Syeni Salon & Spa in Apex, N.C. "This information gives you a backing with your clients and helps foster a level of trust."

View Full Article in:

Skin Inc. magazine

Published in Brief: