Search beats display for converting leads to customers

01/31/2012 | Marketo

Online display advertising numbers might look like a bargain to lead managers, according to certain metrics, but if converting leads to buyers is the goal, search still may prevail, writes Obility Consulting's Mike Nierengarten. Though display's cost-per-conversion is tempting, search offers the best return on investment for capturing actual customers, he argues.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY