Brazil shop scores World Cup 2014 assignment from McDonald's

01/31/2013 | Advertising Age (tiered subscription model)

Sao Paulo-based Taterka Comunicacoes has won McDonald's global creative assignment for the World Cup soccer competition in 2014. The agency already represents McDonald's in 18 Latin American countries and pitched against other McDonald's shops, including Leo Burnett. Taterka has been charged with creating a unifying theme that will guide advertising during the World Cup, regardless of country or language.

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