Facebook Cards could shake up online shopping, advertising

01/31/2013 | Adweek

Facebook's Gifts service remains a "very small" part of the company's revenue strategy, says David Ebersman -- but a new gift-card program could help change that. Under the new scheme, users who receive Facebook Gifts from specific retailers will be mailed Facebook gift cards that can be exchanged for the gifted item or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL