Facebook Cards could shake up online shopping, advertising

01/31/2013 | Adweek

Facebook's Gifts service remains a "very small" part of the company's revenue strategy, says David Ebersman -- but a new gift-card program could help change that. Under the new scheme, users who receive Facebook Gifts from specific retailers will be mailed Facebook gift cards that can be exchanged for the gifted item or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases.

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