How Facebook Cards could shake up online shopping, advertising

01/31/2013 | Adweek

Facebook's Gifts service is a "very small" part of the company's revenue strategy, finance chief David Ebersman says, but a gift-card program may help change that. The program means users who receive Facebook Gifts from specific retailers will be mailed Facebook gift-cards that can be exchanged for the gifted item, or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases.

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