How to get your clients to create clients

01/31/2013 | Skin Inc. magazine

High-value clients can give a boost to your business by bringing you other profitable customers, if you make it easy for them to make referrals on social media and you provide fresh, relevant online content, writes author and consultant Bill Lee. "Find local clients who are well-connected in their communities and provide them with access to new product and service launches -- give them 'insider knowledge,'" he writes.

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