New Warner Bros. CEO made his name through VOD success

01/31/2013 | Variety (subscription required)

Kevin Tsujihara's success in deploying video-on-demand services in his role as Warner Bros. Home Entertainment Group president is said to have been a key factor in his being promoted to CEO of Warner Bros. Tsujihara worked closely with CTAM to develop its "Movies on Demand on Cable" brand as well as the $30 million "The Video Store Just Moved In" VOD promotional effort. Industrywide video-on-demand sales surged 11% in 2012, bringing in almost $2 billion, the Digital Entertainment Group reported.

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