Rabobank to confectioners: Avoid mid-market

01/31/2013 | ConfectioneryNews.com (France)

Rabobank associate director Mark Kennis told confectioners at the ProSweets Conference on Ingredients that they must position themselves as either a value proposition or an indulgence, and avoid the sagging middle of the market. "The message here is that the premium side is growing and the value side is growing," he said.

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ConfectioneryNews.com (France)

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