Tiffany readies engagement rings for Valentine's Day push

01/31/2013 | Luxury Daily

Tiffany & Co. is launching a multimedia campaign to inspire Valentine's Day sales of engagement rings. The "What Makes Love True" theme will be carried through social media channels and two-page spreads in magazines such as Condé Nast's Town & Country wedding issue. Among the initiatives are a "Drop a Hint" social media feature.

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