Visa spot uses comic relief on stolen debit cards

02/1/2005 | Boston Globe (tiered subscription model), The

With reports of identity theft on the rise, Visa USA is using its Super Bowl ad to allay consumer concerns with using check cards as a substitute for cash. Visa's ad, produced by Omnicom Group's BBDO, features comic book characters including Spiderman and Captain American explaining to a mugging victim Visa's policy against holding customers responsible for fraudulent charges run up on a stolen debit card.

View Full Article in:

Boston Globe (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA