Arty Oscars could mean ratings, ad bust

02/1/2006 | USA Today

Some analysts are giving two thumbs down to the ratings prospects of ABC's March 5 Academy Awards telecast because this year's crop of top nominees are mostly low-budget, R-rated films. But a spokeswoman for Coca-Cola, which signed on to the Oscars for the first time in seven years, calls the awards fest "destination programming and a great place to feature advertising for our brands."

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