Shoppers remember brands that frustrate them online

02/1/2007 | Internet Retailer magazine

Although more consumers bought their holiday gifts online last year, they also are holding retailers responsible if their online experience is a frustrating one. Forty-one percent of online holiday gift shoppers said they were less likely to shop at a retailer's store if they have a frustrating shopping experience online, and 59% said a frustrating Internet experience negatively affects their opinion of the retailer or brand, a study by Zoomerang found.

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