Campbell's promotes healthy-heart awareness

02/1/2008 | Promo Magazine

Campbell Soup Co. will use in-store materials in 40 retailers' stores as it expands its support of the American Heart Association's Go Red for Women campaign. Campbell's has pledged more than $1.8 million for the awareness campaign, which spread the word through major television programming, at-retail promotions and coupons mailed to homes.

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