Ad for hellish video game to air without tagline

02/1/2010 | Advertising Age (tiered subscription model)

Electronic Arts is using a pricey Super Bowl spot to publicize its new, literary-minded video game based on Dante's "Inferno." But the video game's marketing tagline "Go to Hell" is reportedly not likely to be approved for the public airwaves by Super Bowl broadcaster CBS. The tagline has been used in print ads and on cable TV.

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