Ad for hellish video game to air without tagline

02/1/2010 | Advertising Age (tiered subscription model)

Electronic Arts is using a pricey Super Bowl spot to publicize its new, literary-minded video game based on Dante's "Inferno." But the video game's marketing tagline "Go to Hell" is reportedly not likely to be approved for the public airwaves by Super Bowl broadcaster CBS. The tagline has been used in print ads and on cable TV.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY