Ad for hellish video game to air without tagline

02/1/2010 | Advertising Age (tiered subscription model)

Electronic Arts is using a pricey Super Bowl spot to publicize its new, literary-minded video game based on Dante's "Inferno." But, the video game's marketing tagline "Go to Hell" is reportedly not likely to be approved for the public airwaves by Super Bowl broadcaster CBS. The tagline has been used in print ads and on cable TV.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO