Adidas buyers to get invitations to a virtual neighborhood

02/1/2010 | Brandweek

Adidas, with an augmented-reality program for its Originals line, is among the major sneaker manufacturers trying to enhance the customer experience. Buyers of five sneaker models soon will find an AR code on the tongue of the shoe that will allow them to take part in a virtual neighborhood and play games created by Xform.

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